we're changing

A few weeks ago, we had some discussions with a representative from RedPoint Media Group. The conversations were highly informative and helped us make some very important conclusions for the future operations of the business.
the nyummm! vlog |
where the magic happens |

A few weeks ago, we had some discussions with a representative from RedPoint Media Group. The conversations were highly informative and helped us make some very important conclusions for the future operations of the business.
Since the release of Issue 00 [Aug11] we have been working hard trying to increase our presence in the market, hence the web silence for a little while. If you are still interested in a copy of Issue 00, please write to us at newsletter@nyummm.com with your idea of what it means to be a foodie, together with your mailing address and we will get a copy out to you on the asap!
Here's the secret, we actually printed a lot more than the original 10 copies that we said we were going to print. We had some generous sponsorship that got us some leverage with our printers, which is why we have some spares!
Meanwhile, the release date of Issue 01 is still unconfirmed. But we will keep you up to date. Promise.
Limited Edition print. Only 50 copies available for you to get a hold of. Please be reminded that this is our beta issue. Not for sale or resale.
Learning from indie-mart, we took our mini picnic baskets one step further, this time, and filled them with avocado onigiri. They looked oh-so-cute and somewhat Japanese, too. We also had a platter of freshly sliced avocado on ciabatta bread, dripped with lemon juice and seasoned with sea salt and freshly ground black pepper to add to our table of treats. I say table, I actually mean a collection of vegetable packaging cardboard boxes we picked up from Safeway, draped with a large white sheet - the designer in me likes to call it "Ephemeral Architecture At Its Best".
In an arena full of other independent artists and designers, food was quite obviously our creative edge.
As a means to discover other foodies, the purpose of our spot at PARKSALE was, once again, to get people to associate our brand with food. But not just any food. Tasty food!
And if it's still not obvious yet: Yes, we've been busy working on an avocado study for our first copy. Hence the chocolate avocado truffles! Speaking of which, I will be uploading instructions on how to make those, soon. So keep an eye out.
Thanks to everyone who came by to talk to us, especially those who dared to try my chocolate avocado surprise (the truffles)! Chocolate and avocado certainly sounds like a weird combination, but I can assure you that every single person who tried them, loved them. If you don't believe me now, just try making them and you'll see for yourselves!
Fun times were had by all: Lika had a great time indulging in our various tasty treats, as you can see in the photos, while Justine busied herself with photo taking throughout the day.
And big thanks goes to Jeff, who not only hand-made the onigiri but also helped us spread the word "nyummm!" like wildfire throughout the PARKSALE grounds! He even attempted to perform a little juggling act with the avocado seeds, I guess to prove that we're THAT resourceful! I only wish I had caught it on video camera. It was funny.
Meanwhile, our avocado study continues...
It's not that I'm vegan or that I don't like butter... I was simply sitting there one day trying to work out what flavors work with avocado and before you knew it, I found recipes for chocolate truffles! I have yet to try to make some chocolate avocado cake, but hey hey, let's just see how these go down! :)
While we're busy gearing up for PARKSALE, tomorrow, we thought it would be fun to give a sneak peek into what we did last week for our show down in San Francisco!
With the help of Lana (who graciously provided us with a little spot beside her), Brian and Joe (for helping with transportation and generally being big cheerleaders), elfie represented the entire nyummm! team and pushed a bunch of mini picnic baskets out to the public in efforts to discover the foodie market, while allowing them to simultaneously find us right back!
These fanciful baskets, featuring hand-made silk-screened napkins (made by Lika!), contained home-made chocolate dipped strawberries and a slice of home-made flourless chocolate cake (made by elfie!) which posed as the main character for our "HOW MUCH OF A FOODIE ARE YOU?" challenge.
What was that challenge? Oh, simply to be able to work out, through nothing more than eating and tasting the cake, what ingredients were involved! The biggest tip: NO FLOUR!
Of all the contestants whom attempted to work out the exact ingredients in the cake, only one person got the answer right! We'd like to take this opportunity to congratulate Nishanga for winning a one-year FREE subscription to our magazine! And we appreciate every single one of you who tried it out and gave it a shot. Thank you so much for your interest in what we're doing and for all your support. A special mention must go to Garth, too, for thinking way above and beyond the 4 simple ingredients used, which were:
Bittersweet chocolate
Butter
Sugar
Eggs
Remember, SIMPLE is KEY!
Meanwhile, we're getting busy putting our chocolate avocado rage together... SO LOOK OUT!!! Hope to see you at PARKSALE in about 17 hours!
Scott in Calgary, Ari in San Francisco... wicked cool! We can't wait to get you guys on board. Thanks for coming to see us.
Luke, Ryan, Vishu, Maryann, Anh, thanks for coming in! Who knows what great adventures we might get into! :)
Spencer, Jeff and Kenzie. Looking forward to potentially working together and moving forward with our foodie-ism-ness. :) Can't wait. Thanks for coming in, guys.